According to Adweek, Frito-Lay is rolling out a cool idea for Super Bowl. The new Tostitos "Party Safe" bags will include a sensor similar to a breathalyzer that will detect any alcohol on a person's breath. If no alcohol is detected, the sensor will turn green. If the sensor detects traces of alcohol, the bag will show a red "don't drink and drive" emblem. The bags will also include technology allowing people to tap their phone and contact Uber for a discounted ride home.
Hi! I'm DJ Taylor, but call me Deej. Born and raised here in Arkansas; I love cooking, playing guitar, reading, and spending time with my family!...Full Bio